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Transnational Management: Text, Cases, and Readings in Cross Border Management

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Transnational Management: Text, Cases, and Readings in Cross Border Management image
ISBN-10:

0256084858

ISBN-13:

9780256084856

Author(s): sumantra-ghoshal-christopher-a-bartlett
Released: Jan 01, 1991
Publisher: Richard D.Irwin
Format: Hardcover, 914 pages
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Description:

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

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