Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Sport and Society)
Description:
In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today:
- the failed 1950 effort to pass a Sanity Code regulating payments to football players;
- the thorny racial integration of university sports programs;
- the boom in television money;
- the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;
- Title IX's transformation of women's athletics;
- the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;
- the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.
Best prices to buy, sell, or rent ISBN 9780252081323
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