Electronic Media Management

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Electronic Media Management image
ISBN-10:

0240800508

ISBN-13:

9780240800509

Edition: 2nd
Released: Nov 01, 1990
Publisher: Focal Press
Format: Paperback, 403 pages

Description:

Intended to be more practical than the first edition, this book explores the theories of management and general issues important to the broadcast manager, as well as specific issues and functions. There are new chapters on financial management and public broadcasting management.

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