Manufacturing Operations Strategy: Texts and Cases

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Manufacturing Operations Strategy: Texts and Cases image
ISBN-10:

023052091X

ISBN-13:

9780230520912

Author(s): HILL, ALEX
Edition: 3rd
Released: Feb 10, 2009
Publisher: Red Globe Press
Format: Paperback, 520 pages

Description:

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.

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