Ethics in Marketing and Communications: Towards a Global Perspective

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Ethics in Marketing and Communications: Towards a Global Perspective image
ISBN-10:

0230358551

ISBN-13:

9780230358553

Edition: 2012
Released: Dec 13, 2011
Format: Hardcover, 141 pages

Description:

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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