The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
Released: Sep 29, 2010
Publisher: PALGRAVE~MACMILLAN
Format: Hardcover, 229 pages
Related ISBN: 9781137507242
Description:
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
Best prices to buy, sell, or rent ISBN 9780230222588
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