Business Strategy: An Introduction

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Business Strategy: An Introduction image
ISBN-10:

023021858X

ISBN-13:

9780230218581

Edition: 3
Released: Apr 01, 2011
Publisher: Red Globe Press
Format: Paperback, 448 pages

Description:

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

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