Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy image
ISBN-10:

0226389170

ISBN-13:

9780226389172

Released: Sep 15, 2003
Format: Paperback, 341 pages
Related ISBN: 9780226389165

Description:

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

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