Persuasion: Social Influence and Compliance Gaining (3rd Edition)

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Persuasion: Social Influence and Compliance Gaining (3rd Edition) image
ISBN-10:

0205462162

ISBN-13:

9780205462162

Edition: 3rd
Released: Jun 21, 2006
Publisher: Allyn&Bacon
Format: Paperback, 400 pages

Description:

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.

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