Experimental Methodology

This new revised edition focuses on the methodological issues involved in the design and conduct of psychological experimentation. The book is organized so that each chapter focuses on a specific step in the research process. Readability, as in previous editions, is a primary focus in the presentation of material. Taking advantage of current technology and media, the author has incorporated treatment of the Internet's role in research and uses examples such as the O.J. Simpson trial to bring the text to life. The chapter on ethics has been revised and expanded to include recently uncovered unethical practices such as the use of radiation on cancer patients. This book takes the diverse topic of methodology and clearly and logically presents it with the accessible and engaging style that has made this book a bestseller in its field for years.