Business Communication
ISBN-10:
0205162436
ISBN-13:
9780205162437
Author(s): Burnett, Rebecca E.; Ewald, Helen Rothschild
Edition: First Edition
Description:
Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the interaction between occasion, writer, audience and message that must be understood to produce effective business communications. Interactive in approach, the book involves students with business communication basics and contemporary issues through examples drawn from companies.
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