Media of Mass Communication (11th Edition)

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Media of Mass Communication (11th Edition) image
ISBN-10:

0205029582

ISBN-13:

9780205029587

Author(s): Vivian, John
Edition: 11
Released: Mar 16, 2012
Publisher: Pearson
Format: Paperback, 478 pages

Description:

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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