Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage image
ISBN-10:

0201479672

ISBN-13:

9780201479676

Edition: First Edition
Released: Apr 07, 1996
Publisher: Basic Books
Format: Hardcover, 336 pages

Description:

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

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