International Marketing and Export Management (3rd Edition)

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International Marketing and Export Management (3rd Edition) image
ISBN-10:

0201419645

ISBN-13:

9780201419641

Author(s): Albaum, Gerald
Edition: 3
Released: Jan 01, 1998
Publisher: Addison-Wesley
Format: Textbook Binding, 576 pages

Description:

Presents information towards understanding the vagaries of export operations & decision making from the perspective of the process by which a company can creatively adapt to the international environment within which it operates. Paper.

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