Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

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Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region image
ISBN-10:

0201339781

ISBN-13:

9780201339789

Author(s): Yip, George S.
Released: Apr 22, 1998
Publisher: Basic Books
Format: Hardcover, 416 pages
Related ISBN: 9780738203515

Description:

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the regions 14 most active countries, Asian Advantage provides a blueprint for doing business in the worlds fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

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