International Business: Environments and Operations

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International Business: Environments and Operations image
ISBN-10:

0201107139

ISBN-13:

9780201107135

Edition: 4th
Released: Jan 01, 1986
Format: Hardcover, 851 pages

Description:

For undergraduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.

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