Methods of Research in Social Psychology
ISBN-10:
0201003465
ISBN-13:
9780201003468
Author(s): ELLIOT ARONSON; J. Merrill Carlsmith
Edition: International Ed
Description:
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.
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