Strategies for Successful Writing: A Rhetoric, Research Guide, Reader, and Handbook

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Strategies for Successful Writing: A Rhetoric, Research Guide, Reader, and Handbook image
ISBN-10:

0198775512

ISBN-13:

9780198775515

Edition: 5th Edition
Released: Jan 01, 1998
Format: Paperback, 735 pages

Description:

This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives.

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