Foundations of Corporate Success: How Business Strategies Add Value

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Foundations of Corporate Success: How Business Strategies Add Value image
ISBN-10:

019828781X

ISBN-13:

9780198287810

Author(s): Kay, John
Edition: 1
Released: Mar 25, 2003
Format: Hardcover, 434 pages
Related ISBN: 9780198289883

Description:

How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?

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