Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management)

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Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management) image
ISBN-10:

0195161440

ISBN-13:

9780195161441

Edition: 1
Released: Aug 25, 2005
Format: Hardcover, 288 pages

Description:

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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