Why People Buy
Description:
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Best prices to buy, sell, or rent ISBN 9780195040876
Frequently Asked Questions about Why People Buy
The price for the book starts from $4.95 on Amazon and is available from 29 sellers at the moment.
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As for the Why People Buy book, the best buyback offer comes from and is $ for the book in good condition.
The Why People Buy book is in very low demand now as the rank for the book is 3,190,417 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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