Finance for Normal People: How Investors and Markets Behave
Description:
Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals.
The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want.
These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market.
Meir Statman, a founder of behavioral finance, draws on his extensive research and the research of many others to build a unified structure of behavioral finance. Its foundation blocks include normal behavior, behavioral portfolio theory, behavioral life-cycle theory, behavioral asset pricing theory, and behavioral market efficiency.
Best prices to buy, sell, or rent ISBN 9780190057121
Frequently Asked Questions about Finance for Normal People: How Investors and Markets Behave
The price for the book starts from $25.55 on Amazon and is available from 16 sellers at the moment.
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The Finance for Normal People: How Investors and Markets Behave book is in very low demand now as the rank for the book is 1,891,661 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Finance for Normal People: How Investors and Markets Behave book within the last three months was on October 17 and it was $2.09.