International Marketing

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International Marketing image
ISBN-10:

0170186962

ISBN-13:

9780170186964

Edition: 2nd
Released: Jan 01, 2011
Format: Paperback, 0 pages

Description:

This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms.

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