The Curious Marketer: Expeditions in Branding and Consumer Behaviour
Description:
'Out of curiosity comes everything'-Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
Best prices to buy, sell, or rent ISBN 9780143456513
Frequently Asked Questions about The Curious Marketer: Expeditions in Branding and Consumer Behaviour
The price for the book starts from $19.99 on Amazon and is available from 5 sellers at the moment.
If you’re interested in selling back the The Curious Marketer: Expeditions in Branding and Consumer Behaviour book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the The Curious Marketer: Expeditions in Branding and Consumer Behaviour book, the best buyback offer comes from and is $ for the book in good condition.
The The Curious Marketer: Expeditions in Branding and Consumer Behaviour book is in very low demand now as the rank for the book is 8,946,566 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.