Naked Consumer: How Our Private Lives Become Public Commodities
Description:
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Best prices to buy, sell, or rent ISBN 9780140233032
Frequently Asked Questions about Naked Consumer: How Our Private Lives Become Public Commodities
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Naked Consumer: How Our Private Lives Become Public Commodities book is in low demand now as the rank for the book is 246,199 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Naked Consumer: How Our Private Lives Become Public Commodities book within the last three months was on December 21 and it was $3.20.