The Real Coke, the Real Story

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The Real Coke, the Real Story image
ISBN-10:

0140104089

ISBN-13:

9780140104080

Author(s): Oliver, Thomas
Released: Dec 01, 1987
Publisher: Penguin??Books
Format: Mass Market Paperback, 256 pages

Description:

A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision

Best prices to buy, sell, or rent ISBN 9780140104080




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