The Marketer's Troubleshooter

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The Marketer's Troubleshooter image
ISBN-10:

0139235744

ISBN-13:

9780139235740

Author(s): Rice, Craig S.
Edition: First Edition
Released: May 15, 2000
Format: Hardcover, 385 pages

Description:

Presents ideas designed to help protect capital, prevent failure and waste in a marketing campaign, and produce profits, based on years of meetings, interviews, and strategy sessions in both bigand small-business settings. DLC: Marketing--Management.

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