Marketing Management

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Marketing Management image
ISBN-10:

0138146039

ISBN-13:

9780138146030

Author(s): Kotler,Philip
Released: Jan 01, 2008
Publisher: Pearson Custom Pub.
Format: Paperback, 0 pages
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Description:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Best prices to buy, sell, or rent ISBN 9780138146030

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