The Secrets of Practical Marketing for Small Business

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The Secrets of Practical Marketing for Small Business image
ISBN-10:

0137982151

ISBN-13:

9780137982158

Author(s): HOLTZ, Herman
Edition: 1st Edition in this form
Released: Jan 01, 1982
Format: Paperback, 192 pages
Related ISBN: 9780137982233

Description:

Gives specific advice on obtaining publicity, using direct-response marketing, writing ads, developing sales promotions, and negotiating advertising costs

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