Advertising Manager's Handbook

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Advertising Manager's Handbook image
ISBN-10:

0137571968

ISBN-13:

9780137571963

Author(s): BLY, Robert w.
Edition: 2nd Ed
Released: Sep 01, 1998
Format: Paperback, 800 pages

Description:

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

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