Marketing
Description:
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.
Best prices to buy, sell, or rent ISBN 9780137197170
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- MarketingWarren, J.; Moriarty Thomas R. KeeganEdition:Canadian EditionISBN-13:9780131841857
- MarketingKeegan, Warren J.; Moriarty, Sandra E.; Duncan, Thomas R.Edition:SubsequentISBN-13:9780130163875
- MarketingWarren, J.; Moriarty Thomas R. KeeganEdition:Canadian EditionISBN-13:9780131841857
- MarketingKeegan, Warren J.; Moriarty, Sandra E.; Duncan, Thomas R.Edition:SubsequentISBN-13:9780130163875
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