Principles of business law

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Principles of business law image
ISBN-10:

0137013183

ISBN-13:

9780137013180

Edition: 11th ed
Released: Jan 01, 1979
Publisher: PRENTICE/HALL
Format: Hardcover, 1127 pages

Description:

Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space."

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