Consumer Behavior: Buying, Having, and Being
Description:
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.
Best prices to buy, sell, or rent ISBN 9780136110927
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- Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)Michael R. SolomonEdition:Fourth Canadian EditionISBN-13:9780131740402
- Consumer Behaviour: Buying, Having and BeingSOLOMON, Michael R.Edition:2ISBN-13:9780130890597
- Consumer Behavior: Buying, Having, and Being (5th Edition)SOLOMON, Michael R.Edition:5thISBN-13:9780130913609
- Consumer Behavior: Buying, Having, and Being, 6th EditionSOLOMON, Michael R.Edition:SubsequentISBN-13:9780131404069
- Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)Michael R. SolomonEdition:Fourth Canadian EditionISBN-13:9780131740402
- Consumer Behaviour: Buying, Having and BeingSOLOMON, Michael R.Edition:2ISBN-13:9780130890597
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