Marketing: An Introduction

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Marketing: An Introduction image
ISBN-10:

0136102433

ISBN-13:

9780136102434

Edition: 10
Released: Jan 01, 2010
Format: Paperback, 541 pages

Description:

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Best prices to buy, sell, or rent ISBN 9780136102434




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