Essentials of Strategic Management

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Essentials of Strategic Management image
ISBN-10:

0136006698

ISBN-13:

9780136006695

Edition: 5
Released: Jul 19, 2010
Publisher: Pearson
Format: Paperback, 216 pages

Description:

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

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