Kleppner's Advertising Procedure
Description:
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Best prices to buy, sell, or rent ISBN 9780135186718
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- Advertising procedureKleppner, OttoEdition:6thISBN-13:9780130180698
Advertising procedure
Kleppner, Otto
Edition:6th
ISBN-13:9780130180698
Advertising procedure
Kleppner, Otto
Edition:6th
ISBN-13:9780130181190
Kleppner's Advertising Procedure (15th Edition)
Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J.Thomas
Edition:15
ISBN-13:9780130328779
Kleppners Advertising Procedure: Test Item File
J. Thomas Russell
Edition:15Rev Ed
ISBN-13:9780130617538
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