Kleppner's Advertising Procedure (Prentice Hall Series in Marketing)
Description:
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Best prices to buy, sell, or rent ISBN 9780135175668
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- Advertising procedureKleppner, OttoEdition:6thISBN-13:9780130181190
- Kleppner's Advertising Procedure (15th Edition)Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J.ThomasEdition:15ISBN-13:9780130328779
- Kleppners Advertising Procedure: Test Item FileJ. Thomas RussellEdition:15Rev EdISBN-13:9780130617538
- Advertising procedureKleppner, OttoEdition:6thISBN-13:9780130180698
Advertising procedure
Kleppner, Otto
Edition:6th
ISBN-13:9780130180698
Advertising procedure
Kleppner, Otto
Edition:6th
ISBN-13:9780130181190
Kleppner's Advertising Procedure (15th Edition)
Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J.Thomas
Edition:15
ISBN-13:9780130328779
Kleppners Advertising Procedure: Test Item File
J. Thomas Russell
Edition:15Rev Ed
ISBN-13:9780130617538
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