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Kleppner's Advertising Procedure (Ellis Horwood Series in Computers and Their Applications)

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Kleppner's Advertising Procedure (Ellis Horwood Series in Computers and Their Applications) image
ISBN-10:

0135163374

ISBN-13:

9780135163375

Author(s): Thomas, Russell
Edition: 11th ed
Released: Jan 01, 1989
Publisher: PRENTICE/HALL
Format: Hardcover, 718 pages
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Description:

  There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.  The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.  The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.    

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