International Business: Economics and Operations

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International Business: Economics and Operations image
ISBN-10:

0135119952

ISBN-13:

9780135119952

Edition: 13th
Released: Jan 01, 2011
Format: Paperback, 888 pages

Description:

For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

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