Marketing for Hospitality and Tourism
Description:
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
Best prices to buy, sell, or rent ISBN 9780135045596
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- Marketing For Hospitality And TourismJames C. MakensEdition:4thISBN-13:9780131193789
- Marketing for Hospitality and Tourism (2nd Edition)Makens, James C.; BOWEN, John; Kotler,PhilipEdition:SubsequentISBN-13:9780130807953
- Marketing for Hospitality and TourismBOWEN, John; Makens, James; Kotler,PhilipEdition:Third EditionISBN-13:9780130996114
- MARKETING FOR HOSPITALITY AND TOURISM (INSTRUCTORS MANUAL WITH CASE GUIDE AND TEST ITEM FILE)PHILIP KOTLER JOHN BOWEN JAMES MAKENSEdition:3 RDISBN-13:9780130996121
- Marketing For Hospitality And TourismJames C. MakensEdition:4thISBN-13:9780131193789
- Marketing for Hospitality and Tourism (2nd Edition)Makens, James C.; BOWEN, John; Kotler,PhilipEdition:SubsequentISBN-13:9780130807953
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