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An Introduction to Rhetorical Communication

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An Introduction to Rhetorical Communication image
ISBN-10:

0134745787

ISBN-13:

9780134745787

Author(s): McCroskey, James C.
Edition: 6th ed.
Released: Jan 01, 1993
Publisher: PRENTICE/HALL
Format: Paperback, 307 pages
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Description:

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful book guides readers through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides a solid grounding in the rhetorical tradition and the basis for developing effective messages. For anyone interested in Public Speaking, Persuasion, or Introductory Rhetorical Theory.

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