Customer Relationship Management: Making Hard Decisions with Soft Numbers
Description:
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
Best prices to buy, sell, or rent ISBN 9780134384740
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