Marketing: Real People, Real Choices
Description:
Real people making real choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
Also available with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing: Real People, Real Choices, 9th Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Marketing, search for:
013463960X / 9780134639604 Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
- 0134292669 / 9780134292663 Marketing: Real People, Real Choices
- 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
Best prices to buy, sell, or rent ISBN 9780134292663
Related Books
- 1
- 2
- 3
- 4
- MARKETING: REAL PEOPLE REAL CHOICES SVESOLOMON, Michael; Marshall,Greg; Stuart, ElnoraEdition:6ISBN-13:9780131359888
- Marketing Real People Real Choices Second EditionUnknown, AuthorISBN-13:9780130132482
- Marketing: Real People, Real ChoicesMichael R. SolomonEdition:Second EditionISBN-13:9780130213044
- Marketing: Real People, Real Choices (3rd Edition)Michael R. SolomonEdition:Third EditionISBN-13:9780130351340
- MARKETING: REAL PEOPLE REAL CHOICES SVESOLOMON, Michael; Marshall,Greg; Stuart, ElnoraEdition:6ISBN-13:9780131359888
- Marketing Real People Real Choices Second EditionUnknown, AuthorISBN-13:9780130132482
Frequently Asked Questions about Marketing: Real People, Real Choices
The price for the book starts from $15.90 on Amazon and is available from 56 sellers at the moment.
At BookScouter, the prices for the book start at $7.61. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Marketing: Real People, Real Choices book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing: Real People, Real Choices book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing: Real People, Real Choices book is in average demand now as the rank for the book is 83,706 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the Marketing: Real People, Real Choices book within the last three months was on October 16 and it was $3.92.