Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Description:
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?Best prices to buy, sell, or rent ISBN 9780134172811
Frequently Asked Questions about Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
The price for the book starts from $13.44 on Amazon and is available from 40 sellers at the moment.
At BookScouter, the prices for the book start at $9.46. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) book, the best buyback offer comes from and is $ for the book in good condition.
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) book is in low demand now as the rank for the book is 184,684 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) book within the last three months was on October 18 and it was $6.00.