Applied Marketing
Description:
A textbook that presents the basic concepts and terminology of the marketing field in a highly illustrated and highly readable format. The concepts and principles are stated simply, with current examples of real-world products, companies, and situations. Special topics, such as the importance of services, ethics, and global marketing are woven throughout the text. Supplemental materials are available. Annotation c. by Book News, Inc., Portland, Or.
Best prices to buy, sell, or rent ISBN 9780133683820
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