Global Marketing Management (Spectrum Book)
Description:
For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Best prices to buy, sell, or rent ISBN 9780133572605
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Global Marketing Management
Keegan, Warren J.; Green, Mark C.
Edition:7
ISBN-13:9780130332714
Global marketing management
Keegan, Warren J.
ISBN-13:9780133258042
Global Marketing Management
WARREN J. KEEGAN
Edition:5th
ISBN-13:9780133591347
Global Marketing Management
Keegan, Warren
Edition:8
ISBN-13:9780136157397
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