Customer Orientation and Market Action

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Customer Orientation and Market Action image
ISBN-10:

0133286673

ISBN-13:

9780133286670

Edition: 1
Released: Jun 17, 1997
Format: Paperback, 183 pages

Description:

Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.

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