Customer Orientation and Market Action
Description:
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
Best prices to buy, sell, or rent ISBN 9780133286670
Frequently Asked Questions about Customer Orientation and Market Action
The price for the book starts from $7.98 on Amazon and is available from 11 sellers at the moment.
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The Customer Orientation and Market Action book is in very low demand now as the rank for the book is 7,158,087 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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