Consumer Behavior Plus MyMarketingLab with Pearson Etext -- Access Card Package

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Consumer Behavior Plus MyMarketingLab with Pearson Etext -- Access Card Package image
ISBN-10:

0133131033

ISBN-13:

9780133131031

Edition: 11th Revised edition
Publisher: PRENTICE/HALL
Format: Hardcover
Related ISBN: 9780132342674

Description:

This textbook explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of marketing strategies.

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