Essence of Competitive Strategy, The
Description:
: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.
Best prices to buy, sell, or rent ISBN 9780132914772
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The price for the book starts from $7.17 on Amazon and is available from 10 sellers at the moment.
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The Essence of Competitive Strategy, The book is in very low demand now as the rank for the book is 6,394,026 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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