Global Marketing
Description:
A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).
Best prices to buy, sell, or rent ISBN 9780132610902
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- Global Marketing: A Decision-Oriented ApproachHollensen, SvendEdition:5ISBN-13:9780273726227
- Global Marketing : A Market-Responsive ApproachSvend HollensenEdition:2ndISBN-13:9780273646440
- Global Marketing: A Decision-Oriented ApproachHollensen, SvendEdition:3ISBN-13:9780273678397
- Global Marketing: A Decision-Oriented ApproachHollensen, SvendEdition:4ISBN-13:9780273706786
- Global Marketing: A Decision-Oriented ApproachHollensen, SvendEdition:5ISBN-13:9780273726227
- Global Marketing : A Market-Responsive ApproachSvend HollensenEdition:2ndISBN-13:9780273646440
Global Marketing : A Market-Responsive Approach
Svend Hollensen
Edition:2nd
ISBN-13:9780273646440
Global Marketing: A Decision-Oriented Approach
Hollensen, Svend
Edition:3
ISBN-13:9780273678397
Global Marketing: A Decision-Oriented Approach
Hollensen, Svend
Edition:4
ISBN-13:9780273706786
Global Marketing: A Decision-Oriented Approach
Hollensen, Svend
Edition:5
ISBN-13:9780273726227
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